Sr. Divisional Manager of Affinity Relations, Nations Lending Corp dba TotalChoice Mortgage Email: mfarrell@totalchoicemtg.com | Phone: 614-581-4809 Location: Grove City, OH
Michael P. Farrell is a dynamic mortgage industry leader with over 34 years of experience spanning retail and wholesale mortgage lending, insurance, compliance, marketing, and business development. Known for his vision, passion, and tireless advocacy, Michael has successfully founded and led mortgage divisions and networks that empower loan officers, support consumers, and enhance professional development across the financial services industry.
He currently serves as the Senior Divisional Manager of Affinity Relations at Nations Lending Corp, where he’s engaged in key growth initiatives across four specialty platforms: Construction Lending, TPO Affinity Programs, Dual Licensing (Agent Direct), and myMobileLO mobile marketing. His role focuses on expanding alternative production channels beyond traditional retail branches, introducing high-performing broker relationships, and building nationwide strategic alliances.
Throughout his career, Michael has held numerous senior leadership roles including Executive Vice President, National Sales Manager, and State Operations Manager, helping to scale organizations to multi-state operations while remaining personally engaged as a licensed loan originator. He has trained hundreds of professionals, managed multi-million-dollar pipelines, and spearheaded both traditional and mobile origination platforms.
A United States Naval Veteran, Michael is also a highly engaged Veteran advocacy and is a Certified Veteran Lending Specialist. He served as the 2005 President of the Ohio Association of Mortgage Brokers (OAMB) and has remained actively involved in national and state-level committees, including his current role as Chairman of OAMP, NAMB Board of Directors and numerous Chair positions with NAMB. He serves The Appraisal Foundation as a member of the TAFAC committee and serves as NAMB’s representative to the foundation’s Board of Trustee Partners. He is also a former NAMPAC Chairman and Treasurer and is the 2026 incoming President-Elect of NAMB.
Michael’s certifications include CRMS, CVLS, CFMP, CREV, and Freddie Mac Credit Coach. He is licensed in mortgage lending in multiple states and is a Registered State of Ohio Operations Manager. In 2010, he founded TotalChoice Network, LLC, a platform designed to integrate mortgage, insurance, and employee benefit services through custom digital outreach and mobile origination.
Michael is a committed community leader and previous youth sports coach, as well as a proud father and grandfather. His accolades include the OAMB EAGLE Award, the Five-Star Mortgage Professional Award and the 2024 NAMB Mortgage Professional of the Year Award.
